Creative Director & Visual Storyteller
I’ve spent over three decades turning “what if” into “wow.” From the early days of marker comps to the modern world of Artificial Intelligence, augmented reality, and award-winning motion graphics, my career has been a journey of constant evolution.
As the Art Director at Berkeley College, I lead a high-energy team crafting everything from New York City billboards to TV commercials. Central to this role was my development of the Berkeley brand manual; I authored the standards for our visual identity, from logo and font usage to photography, web, and print design. Whether I’m directing a photo shoot on location or animating a digital campaign, my focus is always the same: excellence in every creative execution.
The Quick Hits:
• 35+ Years of Design: From boutique studios to major agencies.
• Multi-Disciplinary: Print, broadcast, web, and everything in between.
• Award-Winning: A shelf full of Davey and GDUSA awards (including recent Gold wins for car wraps and campaign design).
• Tech Stack: Expert in Adobe Creative Cloud, ToonBoom, and the art of the storyboard.
Macy’s corner marquee, NYC • Concept, design, animation and production
201.675.0603 | Rich@RichDiehl.com