Executive Summary

Award-winning Art Director and Creative Strategist with over 35 years of experience driving visual excellence across print, broadcast, and digital landscapes. Expert in guiding the full creative lifecycle—from high-level conceptualization to final production—with a proven track record of leading high-performing design teams. A versatile storyteller proficient in motion graphics, photography, and illustration, dedicated to maintaining brand integrity across multi-channel global campaigns.

Core Competencies

    Leadership: Creative Direction, Team Management, Cross-functional Collaboration, Mentorship.

    Design & Identity: Corporate Branding, Typography, Illustration, Layout Design, Pre-press.

    Digital & Motion: Web Design (UI/UX), Animation, Storyboarding, Video Production, Social Media, Ai technologies.

    Media Production: Art Direction for Photo/Video Shoots, Broadcast Advertising, Interactive Media.

Professional Experience

Berkeley College | Art Director

2014 – Present

• Lead an innovative in-house design team and manage freelance talent to execute 360-degree marketing campaigns for the Tri-State region.
• Partner with the Creative Director to oversee high-budget video and photo shoots for television and digital media.
• Collaborate with Marketing Directors and Senior Management to guide the strategic development of brochures, billboards, TV commercials, outdoor media, animated LED blades, Times Square LED spectaculars, NJ Transit station takeovers, bus wraps, bus queens, and digital advertisements.
• Ensure brand consistency and design excellence across all touchpoints, including social media, viewbooks, and large-scale mall advertisements.
• Provide art direction, animation, branding design, and photography for educational partner Rennert International.

Beech Street Design | Principal & Creative Lead

2007 – 2014

• Founded and operated an independent studio providing comprehensive creative services to a diverse portfolio of corporate and boutique clients.
• Waldor Products: Served as lead Art Director and Photographer for all catalog and digital media assets.
• Dover Business College: Directed marketing visuals, including billboards and web collateral; acted as photographer, lead illustrator and animator for specialized projects.
• Forbes Advertising & Marketing Group: Provided Creative Direction for global brands, including Renaissance Hotels and Resorts and TattooGoo.
• Newport Group, LLC: Commissioned as the Illustrator for the book published by Advantage Media Group, Taking the Reins.

VIA Agency | Senior Graphic & Web Designer

1998 – 2007

• Managed the design and production of a high volume of promotional materials, including newsletters, catalogs, and print advertisements.
• Spearheaded the UI/UX design and implementation of multiple corporate websites and internal intranets.
• Provided on-site art direction for photography, ensuring visual alignment with marketing objectives for clients such as Luing Properties and The Wonder Museum.

Caryl Communications | Art Director

1994 – 1998

• Supervised end-to-end design workflows for up to 25 retainer accounts, maintaining direct client relationships and project management.
• Produced comprehensive corporate identity packages, point-of-purchase (POP) displays, and multimedia designs for clients including, TJ Cinnamons, IBS, Levin Management, Cushman & Wakefield,  and MetLife Real Estate.

Photographics Advertising Inc. | Assistant Art Director

1992 – 1994

• Developed layouts and marker comp illustrations for national brands like International House of Pancakes (IHOP), Inverness and Mamiya Cameras.
• Assisted in the production of marketing materials across Macintosh platforms, focusing on precision and brand standards.

Technical Expertise

    Adobe Creative Cloud: InDesign, Photoshop, Illustrator, After Effects, Premiere, XD, Express, Acrobat Pro

    Animation & Storyboarding: ToonBoom Animate, ToonBoom Storyboard Pro

    Presentation & Productivity: Apple Keynote, Microsoft PowerPoint, Microsoft Word, Prezi, Figma